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Halloween costume trends move fast — driven as much by whatever went viral on social media that summer as by actual new movie releases. Here's where we'd start looking this year, organized by the kind of night you're planning.

If you want maximum recognizability

A classic Ghostface costume is the safest bet for instant recognition at any party — the mask alone does most of the work. If you want something a little more unsettling than the standard version, there's also a bleeding, screaming variant that leans further into horror.

If you're going as a pair

The doll-in-a-box look has stuck around for a few Halloweens now, and it still reads instantly at a party. There's a Barbie box costume and a matching Ken box costume if you want to coordinate with a partner or friend without either of you being in character makeup all night.

If you want something classic

A well-made witch costume never really goes out of style, and it's flexible enough to dress up or down depending on the occasion — office party versus late-night event.

If you're assembling the look yourself

Sometimes the best costume is a base outfit plus one strong accessory. A set of realistic Dracula fangs can turn all-black clothes you already own into a vampire costume for well under the cost of a full outfit.

If you left it late

One-piece costumes are your friend when there's no time to assemble separate pieces, wig, and makeup. A zombie bride costume is a complete look in a single purchase.

Want more?

See everything currently on our radar on the Trending page, or browse the full Halloween hub for categories.